THE GALLERY IS NO PLACE FOR ARTISTS installation boards up the floor to ceiling window façade of the ASU Step Gallery leaving only a small peephole in the door that entices viewers to look closely at what lies within.  The goal of this piece is to illustrate recent evolutions in art making and art marketing.  As artists push deeper into the digital age, using techniques like projection, performance, audio, and the internet, their work seems to grow harder to sell by traditional galleries.  While the role of museums is to collect, preserve, and share the art and culture of the world, galleries have always been meant as a vehicle to disseminate art to the private sector.  While artists continue to adapt to a changing world, galleries have struggled with developing strategies for selling work that is less and less tangible.

WHEN

Opening Date:  23 August 2010                        Closing Date:  27 August 2010

Opening Reception:  Tuesday, 24 August 2010, 6:00PM – 8:00PM

WHERE

Arizona State University School of Art Step Gallery, Tempe Center, Suite 174